Internet Advertising and Marketing

Banner Advertisements

Banners are used to advertise your products and services on a third party web site. Not just any web site will be enough; you will need to research the web site for what their target audience is. If their target audience matches your target audience, then this would be a good site to have your internet marketing materials on. web sites with high traffic ratings will be the best solution to advertise your products and services on. Media programs are used to handle tracking and affiliate data.

There are two types of banners to use, Static or Animated. Static banners are a single image with all content showing. Animated banners can contain many images and content changes as long as it remains in the targeted file size. Whether you choose a Gif animation or a Flash animation depends on your products, services, or target audience. Flash banners are smaller in file size and can support user interaction like game characteristics. An example game would be, hit the baseball ball, darts, bowling, hit the fly, etc. The banner would attract the target audience to play the game in the banner and after a few tries; the audience would be redirected to the targeted landing page.

The following list is from the Internet Advertising Bureau (IAB) standard sizes. Banners in bold are part of the IAB Universal Ad Package.

Email Creatives

Email creative’s are used for Email advertising and also known as Email Templates. Email Templates are designed Emails to advertise your products and services to target audiences gathered from an email list. Email Templates can be created from sliced images or a single image. Newsletters are also used in Email campaigns to keep the target audience up to date with product and service changes.